Ulta Beauty World 2025 for Bobbi Brown

Conference Personalization

Ulta Beauty World is a conference held every few years for Ulta Managers - giving them the opportunity to try and take home products from all the beauty brands the store sells. Beauty brands often come with full size products that they give away, from Dyson hairblowers to fragrances and makeup products. This year they turned it into a 2-day event, inviting prominent beauty influencers and opening up Day 2 for consumers who had snagged one of 600 coveted tickets.

I was here to personalize compact mirrors for Bobbi Brown. Their booth was focused on promoting their foundation, weightless and showing the natural beauty from within. I had pre-written 1500 compacts with the words "Love” "Confidence” “Strength” and "Peace”, which we gave out as inspirational words to constantly be reminded of when checking your make-up. I also personalized on the spot with names and Instagram handles. Attendees raved over the meaningful reminders that while we all use make-up to look our best, inner beauty is the best of all!